Niacinamide is a water-soluble form of Vitamin B3 which helps brighten skin and clear blemishes. This face serum is mild since it contains 2% Niacinamide and is safe, gentle, and effective. It helps clear blemishes, makes skin soft & supple and visibly improves skin tone & texture. The formula makes the skin smoother and softer by enhancing water retention on the skin's top surface. It protects skin from free-radical damage & makes skin look nourished.